Development of the Animo etc. Boutique in Auteuil

Case study

Development of the Animo etc. Boutique in Auteuil

Context and objectives of the project

The new store Animo etc. in Auteuil, located at 5555 Boulevard des Laurentides in Laval, is the result of a successful collaboration with Mobico to offer an optimized, welcoming space perfectly adapted to customers. With a surface area of 2,500 square feet, the objective was to create a harmonious environment where each product is highlighted, while ensuring smooth circulation for customers.

The main challenge was to efficiently structure the space in order to organize the different sections: food, toys, accessories, clothing and health products for animals. Mobico also had to ensure that the layout reflected the warm and dynamic visual identity of Animo etc.

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Proposed solutions and type of furniture designed

To meet the store's specific needs, Mobico offered a turnkey solution including:

📌 Custom-made furniture

Counters, central islands, wall displays and freestanding gondolas.

📌 Using slatwall with accessories

To maximize the display of varied products, while providing flexibility for seasonal changes.

📌 Premium materials and finishes

Robust black metal for the structure, wood-effect melamine for the shelves and a cash counter with modern lines, combining white and wood for an elegant and functional look.

📌 Specific shelving for food and heavy products

Solid metal shelves ensuring safety and durability, while maintaining a consistent aesthetic with the brand.

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Main steps taken

The project was carried out using a structured and methodical approach:

✅Needs analysis and design of the development plan

Taking measurements, analyzing traffic areas and developing an optimized layout concept.

✅Custom-made furniture manufacturing

Design of gondolas, central islands and counters adapted to different types of products.

✅Installation and arrangement of sections

Placement of elements according to the planned customer journey, with a balance between aesthetics and functionality.

✅Supply of commercial accessories

Installation of hooks, metal baskets, adjustable shelves and other elements for flexible merchandising.

Final result and added value

Thanks to Mobico's expertise, the store Animo etc. in Auteuil today offers a smooth and pleasant customer experience. Sections are clearly defined, allowing customers to easily navigate through dog, cat, bird, and small animal products. Custom furniture and optimized shelving showcase products while making them easy to access.

The new layout not only strengthened Animo's brand image, but also contributed to increase customer satisfaction thanks to an intuitive shopping experience and a warm atmosphere. 🐾🏆

A layout that perfectly reflects the image of Animo etc!

An optimized and welcoming space for customers

Mobico has fitted out the Animo etc store in Auteuil with tailor-made solutions, maximizing space to offer a seamless and pleasant customer experience.